The 30-Day Launch Kit

Launch-ready in 30 days.

If you’re about to launch a product, a major upgrade, or a move into a new market, you don’t need a strategy deck. You need a launch plan, complete with the content you need to win.

In 30 days, you get a clear message, a go-to-market plan, and the first pieces written and ready to publish. One senior person does the thinking and the writing, for a fixed price.

Who it’s for

Founders and product leaders at a turning point: a launch, a major upgrade, a new market, or fresh funding
Technical teams who know their product cold but don’t want to guess at marketing
Companies that can’t afford an agency that sells the work with senior people, then hands it to junior staff
Teams that have tried writing it with AI and ended up with words that sound like everyone else

How it works

Week 1: Learn

I interview your founders, your sales team, and a few customers. I research the market, with help from AI. I learn the business until I can speak for your buyer.

Week 2: The message

Who it’s for, the problem it solves, why you, and the proof. All in one reference. Naming, if you need it.

Week 3: The plan

I map your buyer’s journey, from first hearing about you to becoming a customer. Then I lay out which channels to use and the numbers that will show whether it’s working.

Week 4: Your foundational messaging

Your launch page copy and launch announcement, finished and ready to publish.

What you have on day 30

One messaging reference your whole team can work from
A go-to-market plan with your buyer’s journey map, channels, and what to measure
Launch page copy, ready for your site
A launch announcement for your blog, press, and LinkedIn

What you can do on day 31

Launch with one voice. Founders, sales, and support all tell the same story.
Publish your launch page and announcement the same day.
Brief a new hire, freelancer, or agency in minutes. They start on message instead of starting over.
Make more content with AI that still sounds like you, not like everyone else.
Know which numbers to watch, and where to look first if they stall.

Add what you need

Once the message is set, I can write the rest of the launch, priced separately:

Pitch deck story and sales one-pager
Email sequences that get current customers to try what’s new
A launch video, from script to finished film
Ongoing content every month after launch, in your voice

I’ve done this before

Launched 7 digital banking products at First Republic Bank. One offer moved 44% of a target client segment from branches and ATMs to depositing by phone. See the work
Led naming and the go-to-market launch for a new software product at iRise. See the work
Built the brand and website for newfi, a new online mortgage lender, in five weeks, working directly with the founder.

How it starts

A 30-minute call to talk about what you’re launching and when. If it’s a fit, I’ll send a fixed price and a start date.

Start with a call