Work
Three stories, one approach
Banking, compliance software, and more than 80 brands through my own agency. Different buyers, but the same job each time: learn the business well enough to see it from the buyer’s side, then give them a reason to sit up and take notice.
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First Republic Bank
Moving clients from the branch to their phone
I launched 7 digital banking products and drove adoption of 27 features by mapping every step from first notice to first use.
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Wolters Kluwer and iRise
From feature descriptions to business value
At two software companies, I rewrote product-based content around what the buyer stands to gain.
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Interplay Agency
82 brands, most of them new to me
I turned what clients taught me into 100+ explainer films and product demos for 82 brands, from international accounting to medical devices.
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